Standing up for truth in Modi’s India cost Deepika Padukone dearly
Brands featuring the Bollywood actress, highest paid among her peers, have reduced the visibility of ads that Deepika has starred in, according to Economic Times of India.
Although the reduced visibility is expected to last a short while, celebrity managers fear that future contractors may include clauses about celebrities taking political stands that might “anger administrations inclined to be vengeful.”
Deepika endorses 23 brands, including Loreal, Brittania Good Day, Tanishq and Axis Bank. She is said to charge about Rs. 8 crore for an ad and for Rs. 10 crore for a movie.
On January 7, three days ahead of the release of her new film, Deepika Padukone visited the campus of the Jawaharlal Nehru University (JNU) in Delhi to show solidarity with students who had been in the eye of the protest storm that is sweeping across India.
As pictures of the actress at the protest went viral, she was equally praised and vilified for her stance, with the right-wing media terming it a publicity stunt. Calls were mounted for a public boycott of her latest film, ‘Chappak’, the story of an acid attack survivor.
The film has so far performed under expectations.
Other mainstream actors, such as Alia Bhatt, Sonam Kapoor, Varun Dhawan and Suniel Shetty have also spoken up against the police attacks on the JNU students. However, the famous Khans, Salman, Shahrukh and Aamir have remained conspicuous by their silence.
More than 40 teachers and students were injured after masked men attacked them with wielding sticks at JNU Campus on January 05.
The JNU student union blamed Akhil Bharatiya Vidyarthi Parishad (ABVP), a right-wing student body linked to India's governing Bharatiya Janata Party (BJP) led by Narendra Modi for the attacks.
The students of JNU were protesting against the controversial citizenship law passed by BJP that excludes Muslims.