Technology
TikTok to enhance social networking, messaging features
TikTok is expanding features to take on Instagram and WhatsApp in the social media battle.
California: In a bid to challenge Instagram and WhatsApp, the popular video-sharing app TikTok is transforming itself into a full-fledged social media network.
TikTok is bolstering its team to enhance social networking features and messaging capabilities, according to a recent report.
The company aims to create a platform where users can interact with their friends within TikTok, allowing them to share videos and other content seamlessly.
To achieve this goal, TikTok plans to improve its messaging features significantly.
The report highlights that TikTok is concerned about users sharing their short videos on other social media and messaging apps to get feedback from friends.
By establishing a stronger presence in the messaging space, TikTok intends to keep users engaged within its ecosystem.
The company acknowledges that its messaging capabilities are still in their early stages, and it plans to refine them further with the help of a dedicated team.
It's worth noting that TikTok has traditionally been known for its viral short video content, featuring features such as likes, comments, and shares.
However, competing platforms like Instagram are increasingly focusing on short videos, prompting TikTok to expand its social media features to remain competitive.
A TikTok spokesperson emphasized that, while introducing new features to enhance user experiences, their fundamental business model, which revolves around videos, will remain their primary focus.