Instagram to allow users to buy directly during chats

Instagram is getting a payment feature that will allow users to buy from small businesses through direct messages, parent company Meta Platforms Inc (META.O) said on Monday.

Users of the photo-sharing app need to message the business, add customizations if required and place the order in the chat, Meta said. (https://bit.ly/3odwc4q)

They will also be able to track the order and ask the business any follow-up questions in that same chat thread.

The feature furthers Meta's push to expand its e-commerce offerings.

Earlier in 2020, the social media giant launched Shops as a way for people to find and buy products on Facebook and Instagram. (https://reut.rs/3aPBAb0)

Instagram's new feature will also allow the use of Meta's payment service Meta Pay to complete purchases, the company said.

SOURCE: REUTERS