Wix’s AI will now write whole blog posts for you

Wix is releasing new generative AI tools that can produce entire SEO-optimized blog posts, right down to the imagery. Available now for English-speaking users of the website builder, Wix says its new tools can create “AI-generated drafts or outlines” that real human writers can use as a foundation to create blog posts that maintain “the quality and authenticity of user-generated content.”

“We see that on average sites with blogs get 86 percent more organic traffic compared to sites without blogs,” said Wix blog general manager Einat Halperin in the announcement. “With our range of new blog creation tools, we’re looking forward to more users producing top-notch content.”

Wix is being blunt about why these tools exist: SEO-optimized blog posts get ranked higher on Google, and Google results drive people to websites. Now, with AI tools, you don’t even have to write the blog posts yourself. The result will be a web further filled with AI-generated garbage at the expense of legitimate, genuinely useful information.

The suite of AI-powered blogging features can suggest topics for upcoming posts based on previously published blog content, alongside automatically gathering website information to create posts about specific products, events, or services. Wix says these tools will also offer recommendations for blog titles, copy, and images and allow users to specify SEO keywords to be incorporated throughout the finished blog.

For images specifically, Wix says users can describe the image and style they want to create using prompts. The new blogging tools also allow business users to connect their blogs to the Wix business solutions platform, enabling them to access features like sending promotional emails to subscribers and linking blog content to pricing plans.

This is one of several AI-related projects that Wix has been attached to over the last few years. In March, the platform released an AI chatbot that enables users to build entire websites using descriptive text-based prompts, and art portfolio site DeviantArt — which Wix acquired in 2017 — has allowed its users to host, generate, and sell AI-generated content on the platform, which has drawn scrutiny from the online creator community. When interviewed on the Decoder podcast last year, Wix CEO Avishai Abrahami said he isn’t concerned about the potential for AI-generated SEO content to destroy web-based business models.