Threads follows Instagram with more links in bio

Threads is making it easier for creators to share personal links with their communities and followers. The link-sharing update announced today now allows Threads users to add up to five links to their account bios and provides performance insight that shows how many people have visited links shared in posts and profiles. Meta previously only allowed a single link to be added to profile bios on Threads, and this update brings the platform in line with Instagram’s link-sharing capabilities. While creators could use services like Linktree, which provides a landing page where multiple links can be displayed, for that single link slot, having the URLs for up to five links directly displayed on profiles will make it easier to see which link options are available, such as newsletters, podcasts, articles, and merchandise shopfronts. Threads is also working on providing users with new audience management features that compare week-over-week performance data for the number of posts made, total views, replies, and new followers. Meta says that these insight recaps are “coming soon,” alongside personalized tips that will be shown to creators to “inspire new ways to engage your community.”