Pebblebee’s AirTag alternative can now share your real-time location in an emergency

In July, Pebblebee announced a new safety feature for its Clip location tracker. Called Alert, it turns the Apple AirTag alternative into a panic alarm. Rapidly pressing the Clip’s button activates a flashing light and loud 97-decibel siren while also triggering Pebblebee’s mobile app to send a browser link of your current location to a single trusted contact as an SMS message. Today, Pebblebee announced more features for Alert as part of an upgraded Alert Live option that’s available through a subscription. Alert Live expands your automatically contacted Safety Circle from just a single person to up to five, and it shares your real-time location with them until you’re safe and turn it off. The basic Alert features are still free, but Alert Live is now available for $2.99 per month or $24.99 per year. Pebblebee is also introducing a Silent Mode upgrade for both Alert and Alert Live today, for free, that sends alerts more discreetly without the siren or flashing light, which the company says is designed for “high-stress or unsafe situations where quiet communication is essential.” Correction, August 12th: An earlier version of this article misstated the name of the new subscription service. It’s called Alert Live.