Bob Iger’s Disney wanted Apple, Twitter, and 007

Bob Iger’s tenure as CEO of Disney came to an end a few months ago, after two decades of leading the entertainment giant through some of its most pivotal transformations and acquisitions. Iger, in an exit interview with The Financial Times, has now confirmed some significant efforts that didn’t pan out, such as walking away from buying Twitter, being snubbed by Apple, and losing out on the James Bond franchise. According to Iger, Disney came close to buying Twitter from cofounder Jack Dorsey “at a very attractive price,” sometime prior to Elon Musk buying the social media platform in 2022 and changing its name to X. Iger had plans to turn Twitter into a global distribution platform for Disney, but walked away on the morning of the deal over concerns that it would be “a horrible distraction.” Disney was also at one point involved in early conversations regarding a potential merger with Apple, something Iger thinks would have been “truly transformational.” In the end, Iger says these conversations “never went anywhere,” and that “Apple didn’t show that much interest.” The two companies have a mixed history — Iger was an Apple board member from 2011 to 2019, and notably a driving force behind Disney acquiring Pixar in 2006, which was led by Apple cofounder Steve Jobs at the time. According to Iger, his first call with Jobs resulted in an almost immediate deal to put Disney content on the first video iPod. “All of a sudden, I’m now someone Steve likes and respects,” Iger told The Financial Times. “The old Disney that he knew was lumbering in terms of bureaucracy. And so he thought, this is a new day.” The Pixar acquisition spurred Iger to find more companies to bring under Disney’s wing, though not every attempt was successful. “We felt unstoppable. We put together a list of acquisition targets,” said Iger. “Marvel was one, Star Wars was another, James Bond was one. We had a list and I figured let’s just tick them off and buy them all.” Iger provides no details about Disney’s attempt to buy the James Bond franchise, but we know it obviously failed — Amazon bought the 007 distribution rights when it acquired MGM in 2022, and later paid more than $1 billion to take full creative control of the franchise in February 2025. Iger stepped down from his second tenure as Disney CEO on March 18th, with former Disney Experiences chairman Josh D’Amaro now leading the company. While Iger remains on the Disney board of directors, he’s also expected to leave that role in December.