National Grid Company of Pakistan unveils new brand identity as “National Grid Pakistan”

LAHORE -- National Grid Company of Pakistan Limited, the country’s national electricity transmission utility, has formally launched its new brand identity (logo), “National Grid Pakistan”. The launch marks a significant milestone in the company’s transformation journey.

The new identity reflects the company’s vision: to be a world-class, highly efficient, safe and reliable national transmission service provider, delivering affordable and sustainable power while leveraging digital transformation and enabling a smooth energy transition.

The new identity also builds on more than 25 years of NTDC’s legacy, which began in 1998 with the unbundling of WAPDA. As NTDC’s legal successor, National Grid Pakistan is Pakistan’s national transmission service provider. Its mission is to plan, build, operate and maintain the national electricity transmission grid, ensuring reliability, affordability and sustainability in support of national development.

In carrying out this mission, the company is responsible for Extra High Voltage (EHV) transmission system of 220kV, 500kV and above.
National Grid Pakistan continues to expand the national grid and deliver major projects, having successfully transmitted a peak demand of 25,552 MW. Looking ahead, under its FY2027–29 Business Plan, the company aims to raise transformation capacity from 70,910 MVA to 96,905 MVA. It will do this through new 765kV, 500kV and 220kV infrastructure, HVDC integration, additional grid stations and thousands of kilometers of new transmission lines. This expansion will help meet country’s growing energy demand and bring new generation onto the grid.

Operational excellence remains central to the company’s agenda. This includes modernizing the network, removing transmission constraints and strengthening governance, asset management and project delivery. Digitalization will improve planning and investment decisions, covering enterprise systems, condition-based monitoring, drone inspections, SCADA and cybersecurity.

Indigenization is another strategic priority. The company will promote local industry participation and build domestic technical capability. It will also steadily reduce reliance on imported equipment and services to strengthen supply-chain resilience and cost efficiency. Financial sustainability, safety, regulatory compliance and enterprise risk management underpin the strategy.

The company’s core values of Safety, Integrity, Accountability, Reliability and Excellence, Sustainability and Innovation guide this transformation and shape its day-to-day operations. Safety comes first for its people, contractors, communities and assets.

The company acts with honesty and transparency and takes ownership of its performance and its stewardship of public assets. It also pursues operational excellence and long-term environmental, social and financial sustainability, and embraces innovation to drive the energy transition.

As Pakistan’s national transmission service provider, National Grid Pakistan reaffirms its commitment, under its new identity, to a reliable, efficient and resilient transmission network that powers the country’s energy needs and economic growth.