Regional
The internet’s new anthem is a glorious Eurodance parody
Kyle Gordon’s unlikely Eurodance TikTok hit, explained.
Itâs no longer rare for artists who get big on TikTok to channel that virality into the mainstream music industry â Flyana Bossâs infectious âYou Wishâ is a contender for song of the summer after the duoâs mesmerizing running videos, and it was all the way back in the spring of 2019 when Lil Nas X shook the country scene with âOld Town Road.â Whatâs still rare, though, are non-artists who make parodies of a niche genre of music that then, against all odds, become surprise hits before theyâre even released.
This is what happened when, on July 28, comedian Kyle Gordon and singer-influencer Audrey Trullinger released a video clip called âEvery European Dance Song in the 1990s.â Itâs gone so viral on TikTok, Twitter, and Instagram that the original Spotify release date for the full song, dubbed âPlanet of the Bass,â was moved up a week from August 22 to August 15, and had a live premiere last night at a club in Brooklyn. As of press time, the video had 5 million views on TikTok and nearly 90 million views on Twitter, striking a chord with millennials with a fondness for a highly specific period in pop culture.
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â Kyle Gordon (@kylegordon101) July 28, 2023Gordon first went viral on TikTok in 2020 with his character impressions of âthe kid whoâs no fun,â white hip-hop critics, and foreign depictions of Americans. Itâs âDJ Crazy Times,â a European DJ from the turn of the millennium who is the creative impetus behind âPlanet of the Bass,â a delightfully nonsensical parody of â90s Eurodance songs in which a beautiful woman sings about love and unity while a deep-voiced rapper hypes up the crowd in bungled English.
The video was shot at the Oculus, a creepily all-white mall in Manhattanâs Financial District that also sort of looks like a spaceship and therefore makes for a pretty good dupe of the techy, sleek set of every music video from the era. The costumes, too, are pitch-perfect: Trullingerâs bottle-blonde hair is crimped into beach waves and her bronzer remains aggressively unblended, while Gordon plays the token ultra-masc hypeman in a burgundy wig, baggy cargo pants, and sunglasses that look like a childâs swim goggles. On the creation of the song, Gordon told Vox via a representative that heâd been doing the DJ Crazy Times character since college with his a capella group, and that he always loved Eurodance because âit always stood out as being so fun and strange against a lot of American rock and pop that took itself so seriously.â
Itâs the lyrics of âPlanet of the Bassâ that truly capture the essence of post-communist Eurodance. Mirroring songs written in English by non-English speakers, replete with vague platitudes and charmingly incorrect grammar, the track begins with this chorus: âAll of the dream / How does it mean?â and proceeds with the following rap verse:
Life, it never die
Women are my favorite guy
Sex, Iâm wanting more
Tell the world, âStop the warâ
Boom, hear the bass go zoom
Have a body, feel thе groove
Cyber system ovеrload
Everybody movement!
On top of being a genuine banger, the song is pure nostalgia for an extremely niche period in music history, one that comes from an equally specific political moment. Eurodance music, with its trancelike, danceable beats and vague, uplifting messages, was the soundtrack to a decade after the fall of the Berlin Wall. As German club culture scholar Beate Peter noted in the Conversation, this new kind of music connected young East and West Berliners because it was ânot as culturally or politically loaded as punk, which meant different things in the two parts of the city,â she writes. âDancing became a way for young people to connect through bodies rather than words â and techno in Berlin provided a clean canvas for young people to feel part of society in a way that perhaps politics did not.â
Ironically, the music that inspired Eurodance originated in the US, even though Americans donât typically claim it as their own. In an interview last summer with Vox, dance music journalist Shawn Reynaldo noted how it was Black and brown queer communities who first created the beats and sounds we associate with Eurodance. The reason we donât always give credit to that legacy is in large part due to the backlash against disco music in the late â70s, which was really a backlash against the queer and POC people who popularized it in the first place. Luckily, it caught on and continued to evolve in Europe, but, as Reynaldo told Vox, âIn America, dance music is still basically a foreign language for the vast majority of people.â
Though certified Eurodance bops like 2 Unlimitedâs âNo Limitâ or Ice MCâs âThink About the Wayâ never made the US charts, Top 40 radio listeners got a taste of other hits from the genre in the late â90s and early 2000s, most famously in the form of âBlue (Da Ba Dee)â from Italian outfit Eiffel 65âs, Finnish Eurovision-approved DJ Darudeâs âSandstorm,â and noted scatman Scatman Johnâs âScatman.â Over the past two days, Iâve personally had a blast listening to Eurodance playlists (here are two good ones) full of Aqua, Corona, La Bouche, SNAP!, Real McCoy (which, upon hearing a few of their deeper cuts, is clearly a significant influence on âPlanet of the Bassâ), Vengaboys, and A Touch of Class. I also discovered songs and artists Iâve never heard of before but that fascinate me deeply. Did you know, for instance, that there was a German duo called E-Rotic that has one song called âMax Donât Have Sex With Your Exâ and another song called âFred Come to Bedâ thatâs a continuation of the plot from the aforementioned âMax Donât Have Sex With Your Exâ? Incredible!
For anyone who grew up in the US in the â90s, Eurodance felt almost quaint, as though it was a parody of a reference we couldnât quite place. When my sister came back from a trip to Russia in 2003, she brought with her Eurodance classics that, for reasons that are probably both xenophobic and anti-gay, never got their due in America (Soniqueâs âIt Feels So Goodâ and âSkyâ being standouts; also, Tom Jonesâs âSex Bombâ was a big hit over in Europe at the time, which my 10-year-old self thought was hysterical). Itâs unfair that most casual listeners never knew the full history of Eurodance music, not least how American its origins really were. But the great thing about Eurodance is that itâs endlessly remixable: Over the past few years, artists such as Nicki Minaj and Bebe Rexha have had huge hits sampling Eurodance songs (Aquaâs âBarbie Girl,â and Eiffel 65âs âBlue,â respectively), and house and disco hits from Robin S and Crystal Waters are undergoing a major renaissance, thanks to Beyoncé, Drake, and Kylie Minogue, who just announced her first-ever Vegas residency and, to be fair, never stopped making iconic Eurodance-influenced hits for gay people.
Young people in Europe today are also embracing the dance classics from their youth. Miriam Malek, a writer and DJ in Berlin, explained in 2020 how, despite how easy it is to shrug off Eurodance as âa cheesy collection of one-hit wonders confined to our school disco memories and grainy images on MTV,â a new generation of ravers are increasingly drawn to it.
âMessages of peace, love, unity, respect and power are transmittable across generations and still define modern rave culture to this day,â she wrote. Isnât this â a world of no war, of lots of sex, of women, of grooving and of âeverybody movementâ â the promise of the âPlanet of the Bassâ?