Could Google actually lose?
Technology
The Epic v. Google trial may come down to simple v. complicated
Fortnite publisher Epic Games and Android operation system maker Google completed their opening arguments in a San Francisco antitrust lawsuit over the Play Store.
When I walked into the courtroom on Monday morning, it seemed impossible. If Epic couldnât prove Appleâs walled iOS garden is a monopoly, how could the comparatively open Google do worse against the windmill-tilting Fortnite developer?
But now that both sides have made their opening arguments to a jury, Iâm not quite as sure. Because while Google spent most of its first day attempting to explain complicated ins and outs of business, Epic was able to paint a black-and-white picture of good and evil with itself as the clear underdog.
Epic lead attorney Gary Bornstein was tasked with making the case that Android functions as an unlawful monopoly. He did so by basically calling Google a bully and a cheat that âbribesâ or âblocksâ any attempt to compete with Androidâs Google Play store. The result? A status quo where the vast, vast majority of Android app installs are from Google Play, with only a tiny sliver attributable to the Galaxy Store that comes preinstalled on every Samsung phone.
Bornstein showed jurors charts of Googleâs fat app profit margins (70 percent on $12 billion in revenue a year, says Epic) and pointed out several ugly-seeming ways Google has allegedly attempted to keep anyone from taking that money away â like paying game developers not to build their own app stores or standalone app launchers like Epic did with Fortnite.Â
âGoogle pays actual and potential competitors not to compete. Literally gives them money and other things of value,â said Bornstein. âItâs like Google saying, âHereâs $360 millionâ â thatâs an actual number youâll hear about â why donât you sit this one out and let me win?â
The upshot for consumers, Epicâs earlier legal filings have suggested, is that we pay higher prices for apps than we would if there were more competition and / or lower app store and payment processing fees. But while this will probably come up later in the trial, Epic chose to focus more on simply painting Google as the bad guy on day one.
Itâs not clear how much of that evidence will hold up on closer examination. That $360 million, for instance, refers to an alleged payment that kept Activision from opening an app store that could compete with Google Play. But Activision told The Verge in 2022 that it ânever entered into an agreement that Activision would not open its own app storeâ â and Google is now, it says, armed with the evidence to prove it. On Monday, Epicâs attorney admitted Google âwas too cleverâ to draw up contracts that specifically forced developers not to compete with the Play Store. The overall narrative is compelling, though â and Iâm not sure Googleâs opening statement countered it. Google spent its 45 minutes attempting to explain that its dominance over the Android app market isnât anything nefarious but simply the natural outcome of Google fiercely competing with the iPhone and its iOS App Store, where Google would like the court to believe that competition truly lies.Â
If Google can convince the jury of that, it could be a winning argument in the case â because obviously, Google doesnât have a monopoly on app stores or phones in general. âYou cannot separate the quality of a phone from the quality of the apps in its app store, and that means Google and Apple compete against each other,â began Google lead attorney Glenn Pomerantz.Â
But Google wound up spending much of its opening statement attempting to explain away its seemingly bad behavior as normal business practices and didnât always succeed out of the gate. I did like Pomerantzâs commonsense argument that Google canât possibly have a monopoly on Android app stores when âevery single Samsung phone comes with two app stores right on the homescreen,â which continued:
When they show these charts that show all these downloads from Play and not from the Galaxy Store, thatâs what the Samsung phone users are choosing. Theyâre touching Play. Nothingâs keeping them from touching the Galaxy Store; itâs just what works for them.
I called Google âcomparatively openâ earlier, and that openness will likely be heavily debated in the weeks to come. Epic promised to âshow that Google has closed off each and every other optionâ to the Play Store during this trial. But Google points to the simple fact that it allows alternate app channels at all â something Android rival iOS doesnât.Â
Pomerantz boasted that over a billion people have gone through the process Epic portrays as needlessly onerous to get apps outside the Play Store. (Google told The Verge over email that this refers to how many users have enabled the Android sideloading flow, not necessarily followed through with an install.) âA billion people have done it after getting notified of the potential risks,â Pomerantz said. âThatâs because Android users have a real choice.â
Google also took its own turn trying to paint Epic as the bad guy. First, it pointed out how Epic hatched a secret plan called âProject Libertyâ to quietly update Fortnite with code to bypass app store fees, get its app kicked off Appleâs and Googleâs app stores, and sue.Â
Then, it showed off a few out-of-context quotes from internal Epic communications â suggesting that phrases like âHow do we not look like the bad guys?â and âJust planting the nefarious seed nowâ and âI mean everything weâre attempting is technically a violation of Googleâs policy, right?â showed that Epic knew it was breaking bad at the time it did the deed.
But Epic mentioned Project Liberty in its own opening statement â so, by that point, it had already been an hour since it admitted it intentionally broke Googleâs rules. âEpic decided to stand up because thatâs what you do to a bully,â Bornstein told the jury.
âAll we know is whatever is in the destroyed chats, as bad as the documents are, is worse.â
And itâs possible no examination will be able to take the stink off one of Googleâs ugliest moves: the one where Google employees up to and including CEO Sundar Pichai were caught setting sensitive chats to auto-delete to keep them out of a courtâs hands. The court has already decided Google should be sanctioned in some way for making potential evidence disappear, and Bornstein used it to plant persistent seeds of doubt in the minds of jury members. âAll we know is whatever is in the destroyed chats, as bad as the documents are, is worse. Or at least it was worse, before they were destroyed.â
The best Google could do in response was to plant its own feeble seed with the jury, too: âIs Epic using the chats to distract me from all the evidence I do see?â
âItâs true that Google could have automatically saved all chats for all relevant employees, but just because Google didnât save some chats didnât mean it violated antitrust laws,â Pomerantz argued.
Epicâs opening statements seemed to paint a clearer picture for the jury than those from Google. But things got complicated for both parties when the first two witnesses â Epic Games Store head Steve Allison and Yoga Buddhi CEO Benjamin Simon, who also appeared in the earlier Epic v. Apple trial â took the stand.Â
Both Epic and Google spent a long, long time on subtle lines of questioning. You really had to read between the lines to see that Epic was trying to make a point about how Googleâs 70/30 revenue split is probably based on an arbitrary decision Valve made two decades ago with Steam or how Google was trying to make a point that Epic, too, likely believed that an app store provides more value than just payment processing and maybe deserves more money.
But we have plenty more witnesses to come now that both sides are warmed up. Epic CEO Tim Sweeney watched the proceedings today â and left the courtroom with a smile. Weâre expecting to hear from him as well as Google CEO Pichai, Android boss Hiroshi Lockheimer, the head of Appleâs app store, and representatives from Netflix, Motorola, and AT&T, among others.