UNDP Pakistan appoints Fawad Khan as National Goodwill Ambassador

Islamabad: UNDP Pakistan has appointed acclaimed actor Fawad Khan as its National Goodwill Ambassador. UNDP’s Goodwill Ambassadors are inspirational individuals who serve as spokespersons to uphold the United Nations Charter and the Sustainable Development Goals.

The launching ceremony took place, where UNDP Pakistan’s Resident Representative Knut Ostby, Deputy Resident Representative Aliona Niculita, Head of Communications Unit Ayesha Babar, and UNDP’s young beneficiaries worked as green social entrepreneurs were part of the event.

The ceremony started with the contract signing between Knut Ostby and Fawad Khan, followed by the screening of a climate action advocacy film ‘Don’t Choose Extinction.

It was launched by the UNDP Headquarters during COP26 and voicing for phasing out fossil fuels for a more sustainable and equitable future.

To reach wider population and raise awareness on the issue of climate change in Pakistan, Fawad Khan has done the voice-over of the film in Urdu.

“We are incredibly proud to have Fawad Khan as our Goodwill Ambassador. As you all know, climate change is one of the most serious and immediate risks we’re facing. I appreciate that as a spokesperson for Agenda 2030, Fawad Khan’s first advocacy support highlights climate action,” remarked UNDP Pakistan’s Resident Representative, Mr Knut Ostby.

“I am honoured to be signed as the National Goodwill Ambassador for UNDP Pakistan,” commented Mr Fawad Khan while speaking to the audience of green ambassadors and social entrepreneurs “I truly believe that the Sustainable Development Goals provide us with a roadmap towards peace and prosperity, for the people and the planet as well.

This is an exciting opportunity for me to raise awareness and advocate the Agenda 2030.”

The event concluded with a conversation with the green ambassadors and start-ups on UNDP’s role in climate action in Pakistan, and how UNDP is amplifying young people’s voices in decisions on climate action.