- Home
- Technology
- News
Netflix cuts prices in some countries to boost subscriptions
The company added about 7.6 million subscribers in the fourth quarter.

California: Netflix has said that it has cut prices of its subscription plans in some countries as the streaming giant looks to maintain subscriber growth amid stiff competition and strained consumer spending.
The stock fell nearly 5%, underperforming the broader market and on course for its worst day in more than two months.
The past year has seen intense competition in the streaming industry as a pandemic-driven boom fades and consumers curtail spending over fears of a possible recession, forcing companies to rethink their strategies.
According to the Wall Street Journal, which first reported the news, the price cuts took place in some countries in the Middle East, sub-Saharan African, Latin America and Asia.
The cuts apply to certain tiers of Netflix in those markets - in some cases, the cost of a subscription was halved, the Journal reported.
Netflix, which operates in over 190 countries, has been looking to grow its share in newer international regions as the U.S. and Canada markets saturate. Earlier this month, it laid out plans to crack down on password sharing for accounts on its streaming platform.
The company added about 7.6 million subscribers in the fourth quarter.
SOURCE: REUTERS
Six ballistic missiles fired by India ‘targeting its own population’, says DG ISPR
- 34 minutes ago
Pakistani hackers launch 'Operation Salar' in response to Indian cyber attacks
- 8 hours ago
Saudi minister arrives in Islamabad amid Pakistan-India tensions
- 8 hours ago
Punjab launches province-wide civil defense training initiative
- 4 hours ago

Indian drones targeted Nankana Sahib, attack foiled: DG ISPR
- 6 hours ago

Ukraine arrests ex-soldiers accused of spying for Hungary
- 5 hours ago

DG ISPR briefs int’l media on Pakistan-Indian tensions
- 7 hours ago
PCB suspends remaining PSL 10 matches on PM’s advice
- 6 hours ago
China advises citizens to stay cautious amid rising Pakistan-India tensions
- 8 hours ago

IMF approves $1bn loan for Pakistan
- 6 hours ago
Google introduces AI-based features to protect users from online fraud
- 7 hours ago

NEPRA announces Rs1.83 per unit cut in electricity prices
- 5 hours ago