Netflix’s next live event is a Joe Rogan comedy special

Netflix is continuing its push into live events, this time with a comedy special from Joe Rogan. Called “Burn the Boats,” the event will stream live from San Antonio, Texas, on August 3rd at 10PM ET. Netflix says this will be Rogan’s first comedy special in six years, and it will be the podcaster and former Fear Factor host’s third with the streamer; he previously released two taped events in 2016 and 2018.

The announcement is notable in particular as Netflix continues to make live events a major part of its service. Previously, that has included comedy specials from Chris Rock and John Mulaney, and last year, the company became a player in live sports. So far, it has signed broadcast deals with the NFL and WWE and will also livestream boxing and competitive eating.

The company has also made moves to diversify its offerings beyond streaming by adding games to its catalog and with the planned launch of immersive entertainment and retail experiences next year.