Hisense’s new TV is just like Samsung’s Frame but costs a lot less

Hisense’s CanvasTV, a matte screen television designed to blend into your home decor as a piece of artwork when you’re not watching TV, is now available in a 65-inch model for $1,299.99. A smaller 55-inch version, expected to sell for $999, is still en route for later this summer.

First announced in May, the CanvasTV wraps a 4K, 144Hz QLED anti-glare screen in a wooden teak frame to give it the appearance of framed artwork. If that doesn’t match the decor of a room, walnut and all-white frames are also available but sold separately. An “Art Mode” cycles through a preloaded collection of paintings in Renaissance, modern, and abstract styles, but users can display their own art and photographs. When no one’s around to look, a motion sensor turns the CanvasTV off to conserve power.

It’s a similar sales pitch to Samsung’s The Frame, which also utilizes a matte finish and a customizable bezel to look more like artwork hanging on a wall. The appeal of Hisense’s CanvasTV is that the 65-inch version is about $700 cheaper than Samsung’s, while the 55-inch model will save you about $500.