The incident of Cristiano Ronaldo removing two bottles of Coca Cola kept in front of him during a pre-match press conference at European Championship has now prompted another footballer Paul Pogba to follow suit.
Pobga, who is a French professional footballer and plays for Premier League club Manchester United and France’s national team, removed a bottle of non-alcoholic Heineken beer that was placed in front of him.
First Ronaldo with the Coca-Cola...
— Goal (@goal) June 16, 2021
Now Paul Pogba wasn't happy with the Heineken in front of him at his press conference ?❌ pic.twitter.com/SU1ifQPGOP
Following the act of removing the drink, Heineken said: "We fully respect everyone's decision when it comes to their beverage of choice."
He was repeating the act of Portuguese star footballer Ronaldo who had moved the two drinks on display out of view as he sat down to take questions from the media.
The Juventus star had moved forward by holding up a bottle of water saying, “Agua! (Water!)”.
One small gesture by soccer star Cristiano Ronaldo has reportedly cost Coca-Cola $4B in market shares. On Monday, the soccer star sat down for a press conference ahead of Portugal's Euro match vs. Hungary, and moved two bottles of Coke away from his seat pic.twitter.com/ZaHGKhgwoK
— NowThis (@nowthisnews) June 17, 2021
On the other hand, Cristiano Ronaldo’s snub had a massive impact on the brand and coincided with a $4bn fall in the share price of the company.
Ronaldo is a pop culture colossus, boasting almost 300 million Instagram followers.
Meanwhile, Coca Cola issued a statement and said that players are offered water, alongside ‘Coca Cola’ and ‘Coca Cola Zero Sugar’ on arrival at their press conferences.
The company said that “everyone is entitled to their drink preferences” and that everyone has different “tastes and needs”.
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