TikTok to increase video length from one to three minutes

The update was shared by product manager Drew Kirchhoff in a blog post who said that the change would allow for "even richer storytelling and entertainment".

Ever since the video sharing app launched, it has restricted the length of its videos to 60 seconds, setting it apart from competitors like YouTube.

The app says that's going to change for all its users "over the coming weeks".

The TikTok revealed in the blog post that the change has come about because some users say "they'd love just a little more time".

Moreover, due to the limited time, many videos end up getting split into multiple parts.

Platforms for longer videos already exist, so any move like this arguably runs the risk of diluting what made TikTok a success in the first place.