Ninja’s new ice cream machine delivers soft serve and hard scoops

Ninja just announced a new ice cream maker that does something its existing Creami model can’t: make soft serve. The Ninja Swirl packs the option to create both regular scooped ice cream and softer swirls, and, like the original Creami, it’s versatile enough to create frozen yogurt and other variants too. Because the Swirl is built around the tech from the first Creami, the process is the same: add your ingredients to make the ice cream base, freeze it overnight, then churn in the machine. For scoops, you stop there. For soft serve, you load your pint into the new nozzle and pull down on the handle to start the swirl. At $349.99, the Swirl doesn’t come cheap. And it’s a steep upgrade from the $199.99 Creami. But it doesn’t have much soft serve competition, either; Cuisinart’s $179.95 Mix It In is the only other countertop option much below $1,000. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/NC701_WEBR_GalleryImages_16_1.jpg?quality=90&strip=all] The benefit of Ninja’s model is that it’s been designed to work with more options than just regular cream: it can make frozen yogurt or custard, non-dairy ice creams, or even high-protein variants using protein powder, all as either soft serve or scoops. The Swirl is available now from Ninja’s website, with a roll out in stores from spring and worldwide later in the year.