New feature ‘Blend’ in Instagram to share reels with friends

California: Meta has introduced a new feature called Blend in its photo-sharing app Instagram.

With this new feature, users will be able to share their Reels feed in messages with their friends.

Now, whether it is a one-on-one chat or a group chat, you can invite friends to Blend in a Direct Message.

Under this feature, Instagram will suggest different Reels, which will be selected keeping in mind your preferences and your friends’ preferences.

The Reels suggested by Instagram will be changed daily. It will be a share feed for Reels.

According to the company, the feature has started rolling out to users.

How to use Blend?

To use this feature, first go to Direct Message and open a one-on-one or group chat.

There you will see a new Blend icon, by clicking on which you can share the Blend feed with friends.

Instagram head Adam Mosseri said that this is a new way for users to share their interests with other users.

The reels suggested under Blend will be different for each chat because each person has different preferences.