Samsung confirms Unpacked for early July

Samsung’s summer Unpacked is officially on, starting at 10AM ET on Wednesday, July 9th. The invitation features a jazzy little bop and the words “Ultra Unfolds,” so I think it’s safe to assume we’re getting that foldable Ultra phone the company previously hinted at. The event is set to take place in Brooklyn, but you can watch along over at Samsung’s YouTube channel. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2025/06/unpacked_640p.gif?quality=90&strip=all] The invitation seems to suggest a thinner device, or at least that’s how I’m reading it. That would line up with some of the rumors, and super-thin foldables has certainly been a trend so far this year. I’ve wedged plenty of chunky foldables into the side pocket of my yoga pants, so I for one would welcome this development. Per usual, Samsung is offering a little incentive to reserve a device for pre-order ahead of the big reveal: $50 in credit to use at Samsung.com. That’ll cover a chunk of the cost of a case for a foldable phone, which run between $85 and $100 for the Galaxy Z Fold 6 on Samsung’s website right now. If the Ultra comes with an Ultra price tag, it might be worth shelling out a little more to protect it from the wear and tear of daily use. Just a little free advice.