Amazon’s September 2025 hardware event: all the news and announcements

Amazon had a lot to share at its big fall hardware event, from new Echos and Kindles to upgraded TVs and Ring cameras. And the big thread running across most of it was the AI-powered Alexa Plus. On the Echo front, Amazon introduced two new speakers and two new displays, all of which feature revamped and far more premium-looking designs and build quality. Amazon introduced three new Kindles Scribe tablets, including one with a color screen. There was a new Fire TV stick and a refreshed Fire TV lineup. And when it came to smart home cameras, Amazon had a bunch of new options from Ring and Blink with 2K and 4K recording. You can catch up on all of our coverage below, including Amazon’s 8 biggest announcements, our hands-on experience with the Kindle Scribes, and our first look at the new Echos.