The EFF is quitting X

The digital privacy nonprofit Electronic Frontier Foundation will no longer be posting on X as of Thursday, largely due to a sharp decline in views on the platform over the past several years. In a blog post announcing the departure, EFF’s social media and video manager Kenyatta Thomas explained that the nonprofit used to get 50 to 100 million impressions per month on X, but that has changed. “Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.” According to Thursday’s blog post, a downward trend in the culture and policies at X was also a factor in EFF’s decision to leave the platform. When Elon Musk purchased then-Twitter in 2022, EFF publicly shared changes they wanted to see on the platform, including more transparent content moderation, stronger security, and greater control for users and third-party developers. EFF says those changes haven’t materialized and claims X has changed for the worse since 2022, with Thomas stating, “Many users left. Today we’re joining them.” The Electronic Frontier Foundation will still be sharing content around digital privacy and free speech on its other social media channels, including on Bluesky, Mastodon, LinkedIn, Instagram, TikTok, Facebook, and YouTube.