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Twitter rolls out new ad features, revamped algorithm before ecommerce move

Twitter Tuesday unveiled new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future ecommerce features, the social networking company told Reuters.

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Twitter rolls out new ad features, revamped algorithm before ecommerce move
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The new features come as Twitter is pushing to grow its performance advertising business, a strategy that aims to quickly generate sales, and constituted just 15% of Twitter's business last year. The effort could help Twitter reach its goal of doubling annual revenue by 2023.

The San Francisco-based company is positioning itself to eventually allow brands to sell products through the service by first improving on its ability to show users relevant ads and increasing the likelihood they will click the ad.

"Performance ads are a very large opportunity ... that's relatively untapped for us," said Kamara Benjamin, group product manager at Twitter, in an interview. "Ultimately, this is going to lead to people installing apps, visiting websites and finding products that meet their needs."

Ads promoting downloads for mobile games and other apps, which are a major type of ad on social media sites, will now allow users to initiate the download without leaving the Twitter app, the company said in a blog post on Tuesday. Previously, users had to leave Twitter to download other apps.

Twitter added it is working on new tools to let companies run ads to find customers who are more likely to make in-app purchases.

Slide-show ads that feature multiple products can now send users to different websites when they click the ad, whereas previously brands could only choose one destination. This increased the number of clicks by 25% on ad campaigns that set a goal of driving website visits, the company said.

Twitter also improved the advertising algorithm, showing the ads to a larger pool of people at the beginning of the campaign so it can better gauge user interest, Benjamin said.

Those algorithm improvements led to a 36% increase in ad campaigns that achieved at least five downloads during the time period that the ad ran on Twitter, the company said.

SOURCE: REUTERS

Faisal Ali Ghumman

Faisal Ali Ghumman is a senior editor at GNN, known for writing top quality content which garner very high readerships and has been covering every field of journalism, including politics, media, sports and scholarly articles. Faisal Ali Ghumman is nothing less than a Veteran Editor and has been writing for GNN for the past 4 months.

Regional

Public holiday in Karachi as Cyclone Gulab triggers extreme weather warning 

Sindh's administration has announced a public holiday in the megacity on Friday (October 1) amid the in view of extreme weather emergency caused by a tropical cyclone Gulab in the Arabian Sea.

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Public holiday in Karachi as Cyclone Gulab triggers extreme weather warning 

Karachi: Sindh's administration has announced a public holiday in the megacity on Friday (October 1) amid the in view of extreme weather emergency caused by a tropical cyclone Gulab in the Arabian Sea.

Releasing an official notification on Thursday, Commissioner Karachi said that all provincial offices and businesses in Karachi would remain closed today.

The notification also advices general public to take precautions and remain indoors for safety.

In addition, Karachi University has canceled all examinations scheduled for today.  As per Controller Examinations, Dr. Zafar, the new dates for the examinations will be announced later.

However, the holiday will not apply to hospitals, local bodies and compulsory service agencies. 

Meanwhile, the meteorological department has forecast moderate to heavy rains and possibly isolated heavy rains between Friday and Saturday under the influence of deep pressure in the Arabian Sea, which turned into a tropical cyclone today.

A low air pressure system could turn into a hurricane, added the Meteorological Department forecast note.

The Met department, on Sunday, also warned fishermen not to go out to sea until October 3.

Following the situation, Sindh Chief Minister Murad Ali Shah has assigned the duties of overseeing relief and rescue operations to the ministers. 

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Pakistan

COVID-19: Pakistan reports 1,004 cases, 28 deaths

According to National Command and Operations Center (NCOC), around 1,004 cases of coronavirus were reported while 28 people succumbed to the disease in the last 24 hours, taking the total death toll to 28,134.

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COVID-19: Pakistan reports 1,004 cases, 28 deaths

Islamabad: Amid a steady decline in Covid-19 infections, Pakistan's coronavirus positivity ratio further fell to 2.31% with 1,004 new cases.

According to National Command and Operations Center (NCOC), around 1,004 cases of coronavirus were reported while 28 people succumbed to the disease in the last 24 hours, taking the total death toll to 28,134.

Pakistan is presently experiencing the fourth wave of coronavirus which is said to be deadlier and more contagious than the previous three COVID waves.

The total number of cases has reached 1,258,959.

As many as 1,188,562 patients have recovered from the disease with 2,473 critical cases.

Punjab

The number of patients swelled to 436,197 in the province with 12,785 causalities.

Sindh

The number of infections has surged to 462,859 in the province, while the death toll has reached 7,497.

Khyber Pakhtunkhwa

The confirmed cases have surged to 175,974 in the province with 5,645 casualties.

Balochistan

There are 33,076 confirmed cases while 350 patients have died from the infection so far.

AJK and Gilgit-Baltistan

There are 34,350 coronavirus cases in the AJK while the death toll has reached 739. On the other hand, there are 10,350 cases in GB with 186 coronavirus deaths.

Islamabad

There are 106,153 cases in the capital city while 932 people have lost their lives. 

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Entertainment

Marvel’s Eternals soundtrack to feature ‘Friends’ by BTS 

The full soundtrack from the upcoming Marvel film Eternals was recently unveiled.

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Marvel’s Eternals soundtrack to feature ‘Friends’ by BTS 

Seoul: Friends, a song produced by BTS’ Jimin and V is reportedly being featured in the latest installment of Marvel Film "The Eternals" directed by Chloe Zhao. The song was produced by band member Jimin.

The full soundtrack from the upcoming Marvel film Eternals was recently unveiled. Apparently, the information came from a document that Disney released.

The news got confirmed when Marvel News shared a list of songs included in the soundtrack for Eternals. 

Beside Friends, the included songs are Celine Sharma’s Nach Mera Hero, Juice by Lizzo, and Time by Pink Floyd. 

Fans became excited and took it to Twitter as 'PRODUCER JIMIN,' and 'VMIN' started to take over internet trends in multiple countries.

Written by Matthew and Ryan Firpo, Eternals has a huge ensemble cast— featuring Richard Madden, Gemma Chan, Kumail Nanjiani and others.

The upcoming film is confirmed to be set partially in the past and in the future. 

The Marvel franchise is set to hit cinemas on November 5, 2021.  

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