- Home
- Technology
- News
As tech world sees shifts in names, Square rebrands to Block
On Wednesday, the San Francisco-based company announced that it's making the change because the Square name has become synonymous with the company’s commerce and payments business.


San Francisco: A month after Facebook renamed itself Meta, Square Inc., the payments company headed by former Twitter CEO Jack Dorsey, is changing its name to Block Inc.
On Wednesday, the San Francisco-based company announced that it's making the change because the Square name has become synonymous with the company’s commerce and payments business.
But it has grown since its start in 2009 and now owns the Tidal music streaming service, Cash App and TBD54566975, a financial services platform whose primary focus is Bitcoin.
The move comes just two days after Dorsey resigned as CEO of Twitter. But he is still CEO of the newly named Block.
The company said the name change to Block “distinguishes the corporate entity from its businesses, or building blocks”.
As per reports, there will be no organizational changes as a result of the name change.
“The name has many associated meanings for the company — building blocks, neighborhood blocks and their local businesses, communities coming together at block parties full of music, a blockchain, a section of code, and obstacles to overcome," Block said.

Tesla recalls thousands of Model Ys at risk of… missing a sticker
- 4 hours ago

The Boys limped through its last season, but made up for it with the finale
- 4 hours ago

Memory V recreates the Memorymoog without the massive headaches or price tag
- 3 hours ago

I asked a billionaire about his environmental philanthropy. It didn’t go well.
- a day ago

Nation celebrates Eidul Azha with religious zeal
- 7 hours ago

Twelve South’s AirFly Pro 2 has hit one of its best prices ahead of summer travel
- 4 hours ago

The shocking death toll of cars in poor countries
- 17 hours ago

The post-search Google era begins
- 4 hours ago

The pope takes on AI
- a day ago

Firefox is working on a rounded redesign with easy-to-find controls for privacy and AI
- 3 hours ago

When AI makes you worse at your job
- 2 hours ago

Trump’s new plan to quash leaks
- 2 hours ago




