HBO Max to launch in 15 countries on March 8
Service, owned by AT&T, entered Europe in October by launching in the Nordics and Spain, with a host of promotional offers to grab customers from Netflix Inc and Walt Disney Co’s Disney+


HBO Max streaming service will launch in 15 countries, including Poland, Portugal and Romania, on March 8, making it available in 61 territories across Europe and the Americas.
The service, owned by AT&T, entered Europe in October by launching in the Nordics and Spain, with a host of promotional offers to grab customers from Netflix Inc and Walt Disney Co’s Disney+.
In Eastern Europe and Portugal, apart from an attractive monthly price, customers signing up during the launch offer will get 33% off from the regular price for life, Johannes Larcher, head of HBO Max International, said in an interview.
The monthly subscription for HBO Portugal was 4.99 euros ($5.59) per month and HBO Max will be priced at 5.99 euros, but existing subscribers and the ones who sign up in March will have to pay 3.99 euros a month.
Unlike the promotional launch offers in the Nordics and Spain, existing customers in the new markets will get the reduced price for life.
The company did not disclose prices for the Netherlands.
“We only started launching HBO Max in new markets in the middle of last year and added almost 8 million subscribers outside the U.S. in 2021,” Larcher said.
HBO ended the year with 73.8 million subscribers for its streaming service and namesake cable network.
It plans to launch the service in another six European countries, including Greece and Turkey, later this year.
However, HBO Max will not be available in the UK, Germany and Italy for the next few years due to an existing deal with Sky.
While the company has plans to launch HBO Max in 190 countries by 2026, it has not announced any plans for Asia yet.
“We are working hard on preparing for a potential launch in Asia … it’s fair to expect that Southeast Asia would probably be the first market in Asia we would go in with HBO Max,” Larcher said.
Source: Reuters

PM Shehbaz slams US strikes on Iran, cites violation of int’l law
- 14 hours ago

Heatwaves impact mental health, new research reveals
- 11 hours ago

Life with the Nintendo Switch 2
- 3 hours ago

QB Sanders cited twice this month for speeding
- 2 hours ago

The Nissan Leaf is finally getting the makeover it deserves
- 3 hours ago

Inside Gage Wood's MCWS masterpiece
- 2 hours ago
Iran shuts down vital shipping route following American airstrikes
- 11 hours ago
US gave advance warning before nuclear site strikes, claims Iranian media
- 11 hours ago

What's wrong with the Aces? Breaking down Las Vegas' 5-6 start
- 2 hours ago

Dodgers turn away ICE agents from parking lot
- 2 hours ago
‘Operation Midnight Hammer’: US releases details of strike on Iranian nuclear sites
- 12 hours ago

Tremors jolt Karachi again
- 11 hours ago