With more than two billion people using its products, it’s safe to say Apple’s gadgets are some of the most popular in the world. It’s no surprise, then, that they also make for terrific holiday gifts — so long as you can look beyond the hefty price tag oft-associated with them.
Technology
The best Black Friday deals on Apple devices
From noise-canceling earbuds to tablets, laptops, and Bluetooth trackers, here are the best deals on Apple devices you can get this Black Friday.
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The Verge’s guide to Black Friday 2023
Fortunately, the Black Friday deals have arrived, dropping the price of the latest AirPods Pro, the new Apple Watch Series 9, and other Apple devices to an all-time low. You can also score discounts on some of our more budget-friendly picks, including AirTags and the entry-level AirPods, as well as a host of MagSafe-compatible chargers from the likes of Belkin and others.
Below, we’ve rounded up the best Apple deals you can on Black Friday. And if you’d like to check out more deals, be sure to peruse our roundup of the best Black Friday deals overall.
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Apple’s Black Friday promotion
Starting on November 24th, Apple will offer up to $200 in gift cards when you buy select Apple devices, with the exact amount depending on the item. Big-ticket items like the MacBook Air and Mac Mini will be eligible for up to $200 in credit, while iPads will be entitled to up to $100. The promo also applies to AirPods, Apple Watches, older iPhone models, and accessories like the second-gen Apple Pencil.
The best deals on Apple earbuds and headphones
Apple AirPods Pro (second-gen) with USB-C
$24924% off
$190
$24924% off
The second-gen AirPods Pro improve upon the original with better noise cancellation, enhanced sound quality, and onboard volume controls. The latest refresh also ships with a USB-C charging case, as opposed to Lightning. Read our review.
$190 at Amazon$190 at Best Buy$190 at Target
AirPods Pro (second-gen) with MagSafe charging case
$24932% off
$169
$24932% off
Apple’s second-gen AirPods Pro from last year take after the original model but include swipe controls and a new H2 chip that allows for improved noise cancellation. They also come with a water-resistant case that charges via Lightning port or wireless MagSafe and offers support for Apple’s robust Find My network.
$169 at Walmart
AirPods (second-gen) with Lightning charging case
$12930% off
$90
$12930% off
These AirPods are Apple’s second generation of true wireless earbuds and the cheapest model in the AirPods lineup. Though they’re from 2019, they remain a reliable pair of buds with solid sound quality. Read our review.
$90 at Amazon$90 at Walmart
Beats Studio Pro
$35051% off
$170
$35051% off
The new Beats Studio Pro feature improved noise cancellation, sound quality, and comfort. They also support lossless audio over USB-C, making them the first Apple headphones to do so. Read our review.
$170 at Amazon$170 at Best Buy$170 at Target
If you can do without noise cancellation but not IPX4 water resistance, Apple’s third-gen AirPods have returned to their all-time low of $139.99 ($30 off) at Amazon, Walmart, and Best Buy with a Lightning-only charging case; they’re also on sale at Costco with a MagSafe charging case for the same price if you’re a member. The third-gen earbuds are similar to the prior model in many ways, only they now feature the aforementioned water resistance, shorter stems, and better sound. Read our review.Apple’s luxe AirPods Max are on sale for $449.99 ($100 off) at Amazon and Best Buy, which are their second-best price yet. The noise-canceling headphones don’t tout all of the newer features found on Apple’s latest AirPods Pro, but they offer terrific sound quality and dead-simple controls. They also integrate nicely with other Apple products. Read our review.The Beats Powerbeats Pro are on sale for about $149.95 ($100 off) at Amazon, Best Buy, and Target. Although they launched in 2019, they’re still a good pair of earbuds for fitness enthusiasts with sweat and water resistance as well as over-ear hooks that should ensure they won’t fall out during vigorous workouts. Read our review.
Beats Studio Buds Plus
$17029% off
$120
$17029% off
The Beats Studio Buds Plus offer better sound and noise cancellation than the original pair, and they now come in a unique translucent color option. Read our review.
$120 at Amazon$150 at Best Buy$150 at Target
Beats Fit Pro
$19920% off
$159
$19920% off
The Beats Fit Pro earbuds have integrated wing tips that help keep them secure during runs and workouts. They also have excellent noise cancellation, and their sound has just the right amount of bass and kick to keep you motivated. Read our review.
$159 at Amazon$160 at Best Buy$160 at Target
The best Apple Watch deals
Apple Watch Series 9 (41mm, GPS)
$39918% off
$329
$39918% off
The Apple Watch Series 9 features a brand-new S9 processor that enables offline Siri use, brighter displays, and the double tap gesture. It also has the second-gen ultra wideband chip for Precision Finding if you have an iPhone 15. Read our review.
$329 at Amazon$329 at Walmart$330 at Target
2022 Apple Watch SE (GPS, 40mm)
$24928% off
$179
$24928% off
The new SE for 2022 borrows a few features from the Series 8, including the same chipset and Crash Detection feature, but it’s an otherwise subtle upgrade from the last-gen SE. Read our review.
$179 at Amazon $190 at Target
Apple Watch Ultra 2
$7998% off
$739
$7998% off
The rugged Apple Watch Ultra 2 comes in one size: 49mm. It offers the brightest display of any wearable in Apple’s lineup, along with better battery life and improved performance. It sports Apple’s new S9 SiP, too, allowing you to take advantage of Apple’s new double-tap feature. Read our review.
$739 at Amazon $739 at Best Buy
The best iPad deals
2022 Apple iPad (Wi-Fi, 64GB)
$44922% off
$349
$44922% off
Apple’s 10th-gen iPad is the spiritual successor to the older ninth-gen model. Though in exchange for its revised design, landscape-oriented webcam, USB-C port, larger 10.9-inch screen, and faster processor, it ditched the headphone jack and got more expensive. Read our review.
$349 at Amazon$349 at Best Buy$350 at Target
2021 iPad (64GB, Wi-Fi)
$32924% off
$249
$32924% off
Apple’s entry-level iPad from 2021 has a 10.2-inch screen, an A13 Bionic chip, and a 12MP front camera that supports Apple’s Center Stage feature. It’s also compatible with the first-gen Apple Pencil and the Smart Keyboard and is the only iPad that still has a 3.5mm headphone jack.
$249 at Walmart$250 at Best Buy
2022 iPad Air (64GB, Wi-Fi)
$60017% off
$500
$60017% off
The latest iPad Air retains the iPad Pro-esque redesign of the 2020 model but does away with the A14 Bionic processor in favor of Apple’s fast M1 chip. It also comes in one of five colors and boasts a 12MP front-facing camera with support for Apple’s Center Stage feature. Read our review.
$500 at Amazon$500 at Best Buy
2021 iPad Mini (64GB, Wi-Fi)
$49920% off
$400
$49920% off
Apple’s revamped iPad Mini ditches the home button and opts for a larger edge-to-edge display. It also comes outfitted with a faster processor, support for USB-C, and a top-mounted power button that moonlights as a Touch ID sensor. Read our review.
$400 at Amazon$400 at Best Buy$400 at Target
11-inch iPad Pro (2022, Wi-Fi, 128GB)
$7996% off
$749
$7996% off
The 2022 iPad Pro touts a faster M2 processor, a new hover feature with the second-gen Apple Pencil, and support for Wi-Fi 6E. However, its design remains unchanged from the 2021 model. Read our review.
$749 at Best Buy
If you’re looking for a stylus to jot notes or doodle on the ninth or 10-gen iPad, the first-gen Apple Pencil is on sale for $73.17 (around $26 off) at Amazon and Walmart, and for $79 ($20 off) at Best Buy. The first-gen Apple Pencil offers pressure and tilt sensitivity, though, unlike the second-gen Apple Pencil, you must plug it into the Lightning port to charge it.The second-gen Apple Pencil is down to $89 ($40 off) at Amazon and Best Buy. Unlike the prior model, Apple’s second-gen stylus supports gesture controls and recharges while magnetically attached to the side of the latest iPad Pro, iPad Air, and iPad Mini models.The latest, M2-powered 12.9-inch iPad Pro is down to $1,039 ($60 off) at Best Buy with 128GB of storage and Wi-Fi. It’s pretty similar to the 11-inch iPad Pro overall, only the larger tablet sports a higher-quality Mini LED display. Read our review.
The best MacBook and Mac Mini deals
15-inch MacBook Air (8GB RAM, 256GB SSD)
$129919% off
$1049
$129919% off
Apple’s latest MacBook Air sports a 15-inch display and is equipped with Apple’s M2 chip. It features a larger display and better speaker array than the 13-inch MacBook Air from 2022. Read our review.
$1049 at Amazon$1049 at Best Buy$1099 at B&H Photo
2020 MacBook Air with M1 (256GB)
$99925% off
$750
$99925% off
The MacBook Air is Apple’s budget-friendly laptop from 2020. It comes outfitted with the company’s M1 chip which offers terrific performance, even if not as fast as the newer M2-powered MacBook Air. It also sports all-day battery life, Touch ID, and MagSafe charging. Read our review.
$750 at Amazon$750 at Best Buy
The newer 13-inch MacBook Air with the M2 chip is on sale with 256GB of storage and an eight-core GPU for $949 ($150 off) at Best Buy, which is $50 shy of its all-time low. Along with offering better performance than its predecessor, the latest MacBook Air 13 features a better 1080p webcam and a brighter display. Read our review.
14-inch MacBook Pro with M3 Pro / Max (2023)
$19998% off
$1849
$19998% off
The new 14-inch MacBook Pro comes in a space black color and is configurable with either an M3 Pro or M3 Max chip. It looks a lot like the previous M2 generation, but spec-wise, the M3 Pro models start with a 12-core CPU, 18GB of RAM, and a 512GB SSD. Read our review.
$1849 at Best Buy (M3 Pro, 18GB RAM, 512GB SSD)
The new entry-level MacBook Pro with a 14-inch display, M3 processor, and 8GB of RAM is selling for $1,449 ($150 off) at Amazon and Best Buy. Although we wish it offered more RAM, the new laptop features a far more spacious display than its predecessor along with terrific performance, good port selection, and no controversial Touch Bar. Read our review.
Mac Mini (2023)
$59917% off
$499
$59917% off
Apple’s latest Mac Mini starts with an eight-core CPU, a 10-core GPU, 8GB of RAM, and a 256GB SSD. The M2 model is a great desktop for everyday use, with terrific performance and a nice port selection, though, you will have to supply your own mouse, keyboard, and monitor. Read our review.
$499 at Amazon$499 at Best Buy$499 at B&H Photo
The best AirTag deals
Apple Airtag
$2917% off
$24
$2917% off
Apple’s AirTags can help you find your lost items with their ultra-wideband technology. You’ll get the best compatibility with an iPhone, though Apple released an Android app that can detect an AirTag’s location and notify you if one seems to be following you. Read our review.
$24 at Amazon$80 at Amazon (four-pack)
Apple AirTag Leather Loop
$3967% off
$13
$3967% off
Crafted using tanned French leather, you can use the lanyard to keep your item finder in place or to clip it to luggage and other items.
$13 at Woot$20 at Woot (two-pack)
The best deals on Apple-compatible chargers
Belkin BoostCharge Pro with MagSafe
$3037% off
$19
$3037% off
Belkin’s BoostCharge Pro with MagSafe supports 15W fast wireless charging with MagSafe-compatible iPhones and has a lengthy 6.6-foot built-in cable. Its 15W charging speeds and little kickstand make the BoostCharge Pro with MagSafe the best all-purpose magnetic charging puck.
$19 at Amazon$19 at Belkin (with code BF23)
Belkin BoostCharge Pro 2-in-1 Wireless Charger with MagSafe
$10029% off
$71
$10029% off
Belkin’s 2-in-1 charging stand achieves 15W MagSafe wireless iPhone charging speeds. It can also juice up a pair of AirPods on its base.
$71 at Amazon (white)$78 at Amazon (black)
Belkin BoostCharge Pro 3-in-1 Wireless Charger with MagSafe
$15020% off
$120
$15020% off
Belkin’s triple charging stand achieves 15W MagSafe wireless iPhone charging speeds and keeps your phone and Apple Watch elevated for easy reading.
$120 at Amazon$120 at Best Buy
Anker 511 Charger (30W)
$2330% off
$16
$2330% off
Anker’s 30W 511 Charger juices phones quickly and is small enough to carry around in a purse.
$16 at Amazon
You can buy the Nomad Stand in black or white for $56 ($24 off) directly from Nomad. The sturdy, magnetic Qi charger is one of the more handsome charging stands available thanks to its slick metal-on-glass build, though keep in mind that it can only deliver 7.5 watts of power to MagSafe-compatible phones, not a full 15 watts like true MagSafe chargers.You can buy the Anker 637 Magnetic Charging Station (MagGo) for $69.99 ($30 off) at Amazon. The orb-like magnetic Qi charger doubles as a power strip with multiple USB-C, USB-A, and AC ports, which allow it to deliver up to 65 watts of combined power.
Other Apple deals
Apple HomePod (second-gen)
$2996% off
$280
$2996% off
Apple’s latest HomePod is equipped with Matter and Thread support as well as a built-in temperature and humidity sensor. Read our review.
$280 at B&H Photo (white)$280 at B&H Photo (black)
Apple MagSafe Duo charger
$13038% off
$80
$13038% off
The MagSafe Duo is Apple’s 2-in-1 charger, which includes a MagSafe charger on one side and an Apple Watch charger on the other. Read our hands-on impressions.
$80 at Woot
Apple Magic Trackpad (second-gen)
$12915% off
$110
$12915% off
Apple’s latest Magic Trackpad pairs with devices via Bluetooth, includes four Force Touch sensors, and recharges using a Lightning connection.
$110 at Amazon
The Apple Magic Keyboard with Touch ID is on sale for $119.99 ($29 off) at Amazon, which matches its best price to date. The Bluetooth keyboard pairs with Macs and iPads, though it will also work with an iPhone. You can also pick it up at Amazon without Apple’s Touch ID sensor for $79.99 ($20 off), which is $5 shy of its best price to date.You can buy the latest Apple TV 4K with 64GB of storage for $124.99 ($5 off) at B&H Photo. This is currently our favorite streaming device overall, one that supports Dolby Vision / Atmos and offers exceptional performance. Read our review.The latest version of the Apple Magic Mouse is on sale in black for $88.99 ($10 off) at Amazon, which is its third-best price yet. The wireless mouse pairs with Macs and iPads and, unlike its predecessor, comes with rechargeable batteries.Amazon will give you $15 in promo credit that’s good toward a future purchase when you buy a $100 Apple gift card and use coupon code APPLET5USAP.
Feeling a little overwhelmed on what deals to pounce on? Need some tech buying advice? Our Verge Deals team is here for your retail therapy, and we’ll be answering your burning shopping questions for Cyber Monday live on November 27th at 11AM ET. Leave a question here.
Update November 24th, 6:30PM ET: Vetted existing deals, adjusted pricing, and added several deals, including one for Anker’s compact 511 Charger.