Samsungâs The Frame TV has enjoyed huge success in recent years because it blends into the home in a way thatâs much more aesthetically pleasing than the drab black rectangles you get from conventional TVs. With customizable bezels (including stylish wood options), a matte screen, and a huge collection of renowned artwork that appears on The Frameâs display when itâs idle, it pulls off convincing double duty as a design piece. It has become the TV for people who donât want their TV to look like a piece of technology.
Technology
The Frame has become such a hit that Samsung is making a speaker version
Samsung has announced the Music Frame at CES 2024. It’s a stylish wireless speaker inspired by the company’s hugely popular The Frame TV series.
For 2024, Samsung is extending The Frame branding with the new Music Frame. This version isnât actually a TV at all; itâs a music speaker. Itâs fair to think of it as Samsungâs version of the Sonos / Ikea Symfonisk frame speaker. Thereâs a physical print on the front; Samsung says this will be customizable when orders go live. (And yes, youâll be able to use the Music Frame for surround sound audio if you pony up for any of Samsungâs brand-new 2024 TVs like that anti-glare OLED.)
âThis customizable speaker seamlessly blends into its environment by camouflaging as a modern picture frame that can display art or photography,â Samsungâs press release says. âIt features built-in woofers along with intelligent audio processing for a premium audio experience. Using Q-Symphony technology, it provides surround sound when paired with 2024 Samsung TVs and soundbars or can operate as a standalone wireless speaker.â
More specifically, the Music Frame contains two woofers, two tweeters, and two mid-range drivers, plus waveguides to help spread the sound far and wide in a room. It can be used either in Wi-Fi or Bluetooth mode. And yes, thereâs a (very thin) power cable thatâll need to run down the wall to an outlet.
The company hasnât yet shared pricing information for the Music Frame â the Sonos / Ikea frame speaker costs $259.99 â but Iâd expect Samsungâs new speaker to start shipping alongside the rest of the new TV and home theater lineup beginning in the spring.
Photography by Chris Welch / The Verge