British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for its lineup, with the first new model slated to launch in 2026. The automaker has revealed a new logo that changes the font, spaces out the letters, and uses a mix of upper and lowercase letters.
- Home
- Technology
- News
Jaguar is now JaGUar
Jaguar is rebranding for its electric future with a new logo and “copy nothing” tagline ahead of its first new model in 2026.


“This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience,” writes Jaguar Land Rover’s chief creative officer Gerry McGovern. While at a press event, McGovern told journalists his team had “not been sniffing the white stuff — this is real,” according to Car Dealer Magazine.
Jaguar is taking the “contemporary” quite literally as it props its transformed brand that’s “defined by exuberant modernism” against Pop Art era-inspired advertising featuring very serious (or sad?) models wearing colorful garments.
1/6
Jaguar is also leaning heavily on a quote from the company founder, Sir William Lyons, for its branding: “A Jaguar should be a copy of nothing.” Now, the company’s ethos will go by “copy nothing,” and it’s printing other marketing lines like “delete ordinary” and “live vivid.”
There’s also “create exuberant,” which might mean upcoming cars like the 2026 Jaguar super-GT could have entirely new design elements.
Correction, November 19th: A previous version of this article said only the ‘G’ and ‘U’ letters in Jaguar are upper case. The ‘J’ is also upper case.

Weekly pickups: Lacan finishing the season strong
- 34 minutes ago
China-Pakistan children’s art exhibition opens in Islamabad
- 9 hours ago

FC Headquarters targeted in Bannu: 6 security personnel martyred, 5 terrorists Killed
- 8 hours ago
Several injured in vehicle blast in Turbat
- 13 hours ago

Tremors felt in Islamabad, Peshawar, and other cities
- 13 hours ago
UN launches Pakistan migration network to tackle human trafficking, smuggling
- 9 hours ago
UK to bring injured Gaza children for treatment, offers scholarships to Palestinians
- 12 hours ago

Google Maps to get ‘live updates’ feature in Android 16
- 12 hours ago

Saudi, Iraqi oil halt puts Modi govt in tight spot
- 8 hours ago

Microsoft’s next big update for Windows 11 is in Release Preview testing
- 2 hours ago
.jpg&w=3840&q=75)
Flour prices soar in Punjab amid wheat shortage
- 12 hours ago
EU announces emergency aid of Rs350m for Pakistan flood victims
- 9 hours ago