Netflix finally decides to play nice and support the Apple TV app

Update, February 14th: Netflix confirmed to The Verge that the Apple TV app integration was inadvertently rolled out and that it has been rolled back. Our original story follows. Some Apple TV 4K users in the US are being prompted to connect their Netflix accounts to the Apple TV app. This would appear to signal an end to the streaming service’s longtime refusal to have its content aggregated into third-party platforms. Users who link their accounts are able to add certain Netflix originals like Squid Game and Stranger Things to their Apple TV app watchlist, with shows also appearing in the Continue Watching section. The Verge has also verified that Netflix is now listed as a participating service within the Apple TV app alongside the apps that were already supported, though this isn’t yet reflected on Apple’s website. The integration appears to still be in the process of rolling out — the entire Netflix catalog isn’t available yet, and only US-based users have reportedly been able to get it working. Apple and Netflix both have yet to announce the update. Offering a universal watchlist from many different streaming services is a flagship feature of the Apple TV app, as it lets users keep up with the latest content and pick up playback where they left off. But Netflix has traditionally rebuffed these convenience-focused efforts — and not just from Apple: it has also been absent from Google TV. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/IMG_0438.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/IMG_0441-1.jpg?quality=90&strip=all] Apple and Netflix have been at odds on this for as long as they’ve been streaming competitors. Netflix co-founder Reed Hastings said in 2018 that the company wouldn’t integrate with the Apple TV platform because “we prefer to have our customers watch our content in our service.” Netflix was also among the companies to bypass in-app subscriptions to evade paying Apple’s fees before the iPhone maker later softened its rules around allowing developers to directly link to their own sign-up websites outside the App Store.