TikTok contests announced to mark Pakistan’s Independence Day

Islamabad:  The federal government on Tuesday announced TikTok contests for TikTokers to mark Independence Day in August.

The Ministry of Information and Broadcasting took to TikTok to make the announcement regarding real contests.

The subjects on which the reels could be made include stability of Pakistan, brotherhood and role of the public, Pakistan’s road to independence, the country’s problems and their solutions and Azm-e-Aali Shaan: capabilities of the youth, achievements and their dreams.

The government authorities set Rs100,000 as the first prize, Rs75,000 for the second and Rs50,000 for the third position holder.

The ministry also set certain conditions to take part in the competition.

What are conditions for TikTok contests?

• Content for reel should be real and must reflect creativity of the candidate in the contest
• Decent language and national attire
• TikTok reel can be produced in any local language
• Respect of the local culture and norms
• Reasonable background, music and setting
• National monuments and their portrayal
• The message should be clear
• Any content indicating disrespect towards anyone or anything will automatically stand disqualified

How to take part in TikTok contests?

• Make Tiktok videos
• Tag created reels to @DEMP_MOIB
• Get maximum likes, shares till August 8, 2024

The interested candidates can take part in the TikTok reel contests until 12:00 am,  August 8, 2024.

However, the initiative has sparked curiosity and raised questions that an expenditure of Rs40m [4 Crore] on advertising the competition, it has ignited a discourse on resource allocation and strategic priorities in promoting national events.