Dashlane says passkey adoption has increased by 400 percent in 2024

Password manager Dashlane has released a new passkey report that gives us some idea of how many people are adopting the cryptographic passwordless logins. According to the report, Dashlane has seen a 400 percent increase in passkey authentications since the beginning of the year, with 1 in 5 active Dashlane users now having at least one passkey in their Dashlane vault. 

Over 100 sites now offer passkey support, though Dashlane says the top 20 most popular apps account for 52 percent of passkey authentications. When split into industry sectors, e-commerce (which includes eBay, Amazon, and Target) made up the largest share of passkey authentications at 42 percent. So-called “sticky apps” — meaning those used on a frequent basis, such as social media, e-commerce, and finance or payment sites — saw the fastest passkey adoption between April and June of this year. 

Other domains show surprising growth, though — while Roblox is the only gaming category entry within the top 20 apps, its passkey adoption is outperforming giant platforms like Facebook, X, and Adobe, for example.

Dashlane’s report also found that passkey usage increased successful sign-ins by 70 percent compared to traditional passwords. According to a report from the FIDO Alliance (the coalition behind the development of passkeys), people are abandoning purchases and attempts to sign in to services via passwords almost four times per month on average, a 15 percent increase between 2022 and 2023.

Google shared a similarly positive update in May, revealing that passkeys had been used over a billion times collectively by 400 million Google accounts. It’s good to see an increase in adoption rates, but we’re a long way off from replacing traditional passwords entirely.

Correction, July 30th: Replaced image of a graph that incorrectly showed Stripe had rolled out passkey support in 2024.