Technology
- Home
- Technology
- News
AT&T customers can now see why a business is calling
Customers on AT&T’s network are getting one more tool to help them decide when to pick up the phone: an indication of why a business is calling you, right from the incoming call screen. It’s a continuation of the branded calling feature that AT&T and TransUni…

Published 4 months ago on Feb 12th 2025, 7:01 pm
By Web Desk

Customers on AT&T’s network are getting one more tool to help them decide when to pick up the phone: an indication of why a business is calling you, right from the incoming call screen. It’s a continuation of the branded calling feature that AT&T and TransUnion introduced last year, and only works on Android phones.
This feature starts with the business making the call, which can choose to display a message like “refill reminder” or “delivery service.” The message will also show up in the call details page. There’s nothing that the receiver needs to do in order to see the message; it’ll just pop up the way verified number badges do now.
In theory, it’ll let you know whether your pharmacy is calling to let you know about a refill or if your DoorDash driver is standing outside your apartment building. Sounds pretty nice.
[Image: A message displayed with your incoming call can help you figure out whether or not to pick up. https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/TransUnion-and-ATT-Reason-For-Calling-image-32.jpg?quality=90&strip=all]
If this all sounds familiar, that’s probably because Google introduced a similar feature for its phone app a few years ago — though it has since been discontinued. TransUnion’s verification works with the STIR/SHAKEN protocol responsible for helping carriers label potential spam calls as such.
But being limited to Android means a lot of AT&T customers in the US won’t see the message since we’re a notoriously iPhone-carrying people. That might not always be the case; James Garvert, senior vice president of TruContact Communications Solutions at TransUnion tells The Verge “we expect that capability to become standard on all mobile devices over time.”
Correction, February 7th: A previous version of this article stated that TransUnion’s branded calling feature worked as part of Google’s call verification program; it is not related to Google’s program, which has since been deprecated.

Inside Microsoft’s complicated relationship with OpenAI
- 5 گھنٹے قبل
'Terrorist' killed, two others wounded in clash with police in DI Khan
- 41 منٹ قبل

Military killed head of Palestine corps in IRCG’s overseas arm: Israeli defence minister
- 5 گھنٹے قبل

Eufy’s X10 Pro Omni mopping robovac has returned to its best price to date
- 5 گھنٹے قبل
Naveed Asghar appointed acting Wapda chairman
- 19 منٹ قبل
The whiplash of covering Summer Game Fest 2025 in LA
- 5 گھنٹے قبل

Gold price soars Rs1,465 per tola in Pakistan
- 27 منٹ قبل

India says it will never restore Indus water treaty with Pakistan
- ایک گھنٹہ قبل

Max will show autoplaying video previews picked by AI
- 5 گھنٹے قبل

Major relief for salaried class in income tax
- 5 گھنٹے قبل

Elden Ring Nightreign is getting even harder bosses
- 5 گھنٹے قبل

Richards saves the day for the USMNT on a night when the frontline couldn't
- 2 گھنٹے قبل
You May Like
Trending