Google's new tracking policy, now one can't escape its eyes

By the way, this is not a new thing to say, but you must have heard that Google knows everything about you.

The fact is that Google's various tracking services are active all the time and the company knows about people using the internet, where you are, and what you do online.

Until now, users had the option to prevent Google from tracking them to some extent on different devices.

But now Google has implemented a new tracking policy for connected devices.

According to a report in the British media, Google will now completely track users on smartphones, consoles, and smart TVs.

Interestingly, in 2019, Google changed its policies, declaring such tracking wrong, but now it is being done again.

According to the report, under Google's new policy, people are being tracked online and thus the privacy of users is being ignored.

The report stated that users do not have the option to stop Google from tracking because Google itself and the advertising industry have openly allowed it.

Google said in this regard that privacy-enhancing technologies have given our partners new ways to succeed on emerging platforms and do not affect user privacy.

Google’s new tracking policy was first announced in December 2024 when some quarters objected but is now being criticized more.

Google has said that after collecting data from connected devices through cookies, its main goal is to show targeted ads to users.

The report stated that Google collects details from the browser and device to create a profile about the user.

This data is used to show specific ads, while the data allows advertising companies to show ads by considering factors such as the screen size and language settings of the devices.

Similarly, other details such as battery level, time zone, browser type, and other data are collected, which helps Google know which web services the user is using.