YouTube makes earning easier for users with new monetization features

(Web Desk): Video-sharing platform YouTube has made it even easier for users to earn money.

During an event called “Made on YouTube” held in New York, the company announced new ways for creators to generate income from the platform.

According to the company, users can now earn more through brand deals and the YouTube Shopping program.

YouTube has also introduced auto timestamps and auto item tagging for product tags in videos (for eligible items), making it easier for creators to showcase products. Additionally, a new “brand link” feature is being added to YouTube Shorts, allowing more monetization opportunities in short-form videos.

As part of a new strategy for brand sponsorships, creators will now be able to integrate brand deals into long-form videos more effectively. The feature will also allow creators to remove a completed brand sponsorship from a video and resell that slot to another brand, giving them greater flexibility and revenue options.

YouTube stated that this feature will be tested with a limited group of users in early next year.

The company is also leveraging Artificial Intelligence (AI) to help creators identify the best moment in their video to reference a product, and the system will automatically display product tags at that optimal point. This feature is expected to roll out by the end of this year.

Creators of YouTube Shorts will soon be able to add links to brand websites in their videos, making it easier for viewers to find and purchase products. This will also help creators show their brand partners measurable results.

YouTube also announced that it will soon begin informing brands about creators who are best suited for brand partnerships. This feature will be available through a tab in Google Ads, helping brands connect more efficiently with creators.

Furthermore, YouTube Shopping is being expanded to more users and markets, including Brazil.

The company also revealed that over the past four years, it has paid more than $100 billion to creators, artists, and media companies.