Spotify tests TikTok-style video feed 

Spotify, reportedly, is engaged on a brand new approach of listening to music within the fashion of TikTok.

Spotify users, now, can work together with songs on there, corresponding to liking them to hearken to later, or visiting the album they got here from. 

The new addition was first spotted by Chris Messina, who tweeted out a video of the Discover feature in action. 

He described it as a “pared-down version” of a TikTok-style feed of music videos. 

Not only that, @Spotify Discover is basically a pared down version of a TikTok-style feed of vertical music videos (likely using their canvas format) that you can like or skip.#NewSpotify pic.twitter.com/hpOEZ8v9bl

— Messina.eth (@chrismessina) November 24, 2021

Spotify’s new test comes almost a year to the day after the service was experimenting with using a Snapchat-style stories feature alongside several of its playlists.   

Spotify has lengthy provided a “Canvas” function that permits artists to add quick clips — corresponding to these from music movies — which will be proven alongside songs, and the brand new feed seems to be utilizing those self-same movies.

Spotify confirmed it was testing the function however it’s not clear if it is going to be rolling out extra broadly.

The success of TikTok has led many different platforms to borrow its central options. 

Instagram has launched ‘Reels’, which mimic a lot of the performance of TikTok; YouTube has a brand new Shorts function that focuses round quick movies; and Netflix has examined an analogous feed-based interface to assist individuals discover new issues to look at.