PM emphasizes to use digital media to portray Pakistan’s positive image

Islamabad: Prime Minister Muhammad Shehbaz Sharif has emphasized the need to utilize digital media as a tool to portray the positive image of Pakistan, while addressing the National Amateur Short Film Festival 2022 in Islamabad, adding that, our youth should take a leading role for this purpose.

Congratulating the winners of the festival, the Prime Minister said: “Pakistan has a wonderful soft, tolerant image which needs to be reflected all over the world through modern tools and technology”.

“The coalition government will take every possible measure to facilitate our youth for its endeavor to showcase Pakistan's diverse and beautiful image to the world,” he added.

Shehbaz Sharif said merit based talent should be encouraged to promote Pakistan's culture and its industry.

The Premier directed the Ministry of Information and Broadcasting to increase the number of scholarships from 15 to 50 under National Amateur Short Film Festival so more students can get opportunity of the foreign trainings adding that these scholarships should be equally divided among male and females.

The Prime Minister also distributed awards among the winners of National Amateur Short Film Festival 2022.

Minister for Information and Broadcasting Marriyum Aurangzeb said: “This festival is part of our National Film Policy that was launched in 2017.

She said under this country's first ever film policy, we aim to revive the real glory of Pakistan's Film Industry.

Marriyum Aurangzeb stressed that Film making should be given a holistic view for the promotion of education, tourism and image building.

She also stated, “The industry has a great potential in promoting screen tourism and reviving vibrant and colorful culture of Pakistan”.

The Minister further stated that keeping in view the importance of short films for the perception building in this digital age, Pakistani students who have great potential in this field will be sent to New York Film Academy for learning film production skills.

Marriyum Aurangzeb said: “We are also planning to launch film making curriculum across the Pakistan, the Ministry of Information and Broadcasting is launching the Artist Finance Fund to support country's artist. The fund will provide medical coverage to the artists”.