World Radio Day being observed

World Radio Day is being observed today to highlight the importance of radio as a key medium of educating people, providing information and promoting freedom of expression across cultures.

The theme for this year's World Radio Day is "Radio and Peace".

On this day, Pakistan Broadcasting Corporation is organizing a grand dialogue among FMs, Stream Channels and OTT platforms to discuss the emerging new digital broadcasting ecosystem at Radio Pakistan Headquarters Islamabad.

The dialogue will help shape new opportunities for the broadcasters and listeners to cope with the challenging role and scope of broadcasting industry.

The dialogue is aimed at communication, collaboration, cooperation and critical thinking for development and effectiveness of broadcasting media in the country.

Radio is an important source, of mass communication in the present era, which remains vital during war, peace, catastrophe and pandemic.

As per Joint National Listenership Research (JNLR), over 3 million people tune into radio every weekday. On average, adults tuned into their favourite stations for 4 hours every day.