Study reveals increase in cigarette price to reduce tobacco demand in Pakistan

According to details, a research titled ‘Switch, Reduce or Quit: How do smokers respond to tobacco tax increases in Pakistan’ was conducted by Pakistan Institute of Development Economics (PIDE) to find out the reaction of smokers if price of cigarettes increase.

The findings revealed that majority of smokers would prefer to quit smoking instead of switching to other brands if rates of cigarettes rise.

The detailed results found out that only nine percent of cigarette users would opt to switch, while the rest would either quit or to reduce their consumption of cigarettes. Out of the nine percent who would want to switch, around 15 percent of users expressed their desire to switch to non-tobacco products.