Perception of Israeli products’ boycott decreases in Pakistan: survey

Islamabad: The latest survey by Pulse Consultants showed that the perception of boycotting products supporting Israel has decreased significantly in Pakistan.

The three surveys conducted from November 5 to December 14 revealed that Pakistani consumers' opinion of boycotting Israeli products dropped significantly from 83 percent in November to 60 percent in December.

A Pulse Consultants survey found that 83% of a total of 1,224 sampled on November 5 supported the idea of a boycott, while the latest poll conducted on December 14 showed that only 60% of a total of 1,206 sampled supported a boycott of Israeli products.

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The #Gaza_conflict has persisted for over 70 days, with the hardships in the conflict zone escalating day by day.

However, the intensity of sentiments among #Pakistani_Consumers regarding pic.twitter.com/YL6OrJB1ck

— Pulse Consultant (@PulseConsultant) December 19, 2023

According to the survey, boycott sentiments are relatively high in the female sector who are decision makers for domestic brands as compared to the male sector of Pakistan.

In addition, the upper class and upper middle class are more in favor of boycotting Israel's aid products than the middle class and lower class of Pakistan.

The survey revealed that the most boycotted products that support Israel are carbonated soft drinks, followed by fast food chains, chips and snack brands, juices, soaps and toothpaste, etc.

A recent poll conducted from December 8 to 14 found that 60 percent of people supported the idea of boycotting products that support Israel.