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Coronavirus: YouTube launches vaccination ad campaign

The video-sharing platform, YouTube has launched a multi-million-pound advertising campaign to encourage young people in the United Kingdom (UK) to get vaccinated against novel coronavirus.

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Coronavirus: YouTube launches vaccination ad campaign
Coronavirus: YouTube launches vaccination ad campaign

It said the partnership with the NHS would involve ads on buses, billboards, bus stops and YouTube, with the video-sharing site paying for them.

YouTube has been criticised for being slow to stop the spread of coronavirus disinformation.

But it said it had removed 900,000 Covid-19 videos that broke its rules.

The campaign will feature the slogan ‘Let's Not Go Back’ and will show group activities and events.

The video-sharing platform had "huge reach" among under-35s and could communicate with young people in a way that was light-hearted and not preaching.

Earlier in October, YouTube changed its policy to ban misleading claims about the coronavirus vaccine.

However, it faced continued criticism about the spread of disinformation.

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