World Social Media Day being observed today

Social Media Day is celebrated across the globe to highlight the importance of social media platforms and how they have impacted our lives.

From connecting people from all corners of the world to helping influencers grow their brand, social media has become a game changer.

It because of Social Media platforms that made possible to connect people from every corner of the globe and bring them together, just a click apart.

As social media has grown in popularity, so has the scrutiny that the platforms come under.

The day was first celebrated by Mashable on June 30, 2010 to focus on the impact of these platforms and their role in global communication.

Mashable is known to use social media to connect various cultures, movements, and fandoms.

The first social media platform known as Sixdegrees was launched in 1997, founded by Andrew Weinreich.

The website permitted users to list their friends and family members and had various interesting features like bulletin boards, school affiliations and profiles.

Initially, Friendster, MySpace and Facebook were used by people to communicate and interact.  But now, platforms like Twitter, Instagram, LinkedIn, Snapchat are also widely used.

Social media users in the world

• As of January 2021, India reported 448 million social media users. The most used social media app in India is WhatsApp followed by YouTube, Facebook, Instagram, and Twitter.

• As per the Bar and Bench report, there are 53 crore Whatsapp users, 44.8 core YouTube users, 41 crore Facebook users, 21 crore Instagram users, and 1.75 core Twitter users in India.

• Worldwide, as per Hootsuite.com, there are 4.72 billion internet users in the world equaling to more than 60 per cent of the world’s total population. Over the past year, the number of internet users has grown by 7.6 per cent.

• As of April 2021, there are 4.33 billion social media users in the world.