Technology
Coronavirus: YouTube launches vaccination ad campaign
The video-sharing platform, YouTube has launched a multi-million-pound advertising campaign to encourage young people in the United Kingdom (UK) to get vaccinated against novel coronavirus.
It said the partnership with the NHS would involve ads on buses, billboards, bus stops and YouTube, with the video-sharing site paying for them.
YouTube has been criticised for being slow to stop the spread of coronavirus disinformation.
But it said it had removed 900,000 Covid-19 videos that broke its rules.
The campaign will feature the slogan ‘Let's Not Go Back’ and will show group activities and events.
The video-sharing platform had "huge reach" among under-35s and could communicate with young people in a way that was light-hearted and not preaching.
Earlier in October, YouTube changed its policy to ban misleading claims about the coronavirus vaccine.
However, it faced continued criticism about the spread of disinformation.